The challenge
We had already scaled this brand on Meta into a real revenue engine, but growth hit a ceiling, and the ceiling was the store, not the ad account.
What we did
We audited the buying experience and handed over specific website and product-page recommendations, how the page was structured, what the shopper saw first, and how to cut friction before checkout.
The result
The same clicks converted far harder. Conversion rate doubled with no extra media spend, and on the ad account average purchase ROAS improved 59% in a single month, from 1.97 to 3.14 across the same 35 ads. Counting every channel that the store now sells through, the brand runs at a blended ROAS of 4.1.
Impact at a glance
4.1x blended ROAS2x conversion rate1.97 → 3.14 account ROAS (+59%)
Services used: Web & Commerce, Meta Ads, Ad Creative
