Case Studies / Building a D2C engine for an FMCG condiments brand
FMCG · condiments

Building a D2C engine for an FMCG condiments brand

D2C

The challenge

A loved product stuck in offline and marketplace channels, with no owned store and no direct relationship with the customer.

What we did

We built the Shopify store, produced appetite-first creative, ran acquisition on Meta, and set up flows and bundles to bring buyers back for their next order.

Meta Ads account for a D2C condiments brand running 255 ads with a blended cost per purchase of Rs 255.32, managed by Blue Ocean Digital Media
Live Meta Ads account: 255 ads driving purchases at a blended ₹255 cost per purchase.

The result

A working owned-channel engine with a healthy repeat-purchase rate and an average order value that climbed as bundles took hold.

Impact at a glance

Custom Shopify buildRising repeat rateHigher AOV on bundles

Services used: Web & Commerce, Meta Ads, Ad Creative

Book a Call

The platforms we run, every day

MetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZoho

Logos shown for identification only. Blue Ocean Digital Media is an independent agency and is not affiliated with or endorsed by these platforms.

WhatsAppWhatsApp Us Book a Growth Audit