Case Studies / +714% sales for an FMCG home-care launch
FMCG · home care

+714% sales for an FMCG home-care launch

+714%

The challenge

A new home care brand entering one of the most price-driven, commoditised categories, up against names people have bought for decades.

What we did

We built creative that gave the product a character and a reason to be chosen, then ran a disciplined test-and-scale loop on Meta.

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The result

Sales grew 714% through the launch window at a 2.3x blended ROAS, strong for a cold-start brand in a category this crowded.

Impact at a glance

+714% sales2.3x ROASCold-start launch

Services used: Ad Creative, Meta Ads

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The platforms we run, every day

MetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZoho

Logos shown for identification only. Blue Ocean Digital Media is an independent agency and is not affiliated with or endorsed by these platforms.

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