A new home care brand entering one of the most price-driven, commoditised categories, up against names people have bought for decades.
We built creative that gave the product a character and a reason to be chosen, then ran a disciplined test-and-scale loop on Meta.
Sales grew 714% through the launch window at a 2.3x blended ROAS, strong for a cold-start brand in a category this crowded.
Services used: Ad Creative, Meta Ads
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